Insight, research and web analysis
Here to provide you with the evidence you need to take action

About Highland Business Research

Highland Business Research provides web analytics and customer experience research to deliver clear, actionable insight for you to make sound decisions.

We specialise in working with non-transactional clients including

Founded by Stephen Budd and Vicky Brock in 2004, Highland Business Research is a UK based insight and analytics agency, working with clients worldwide.

Meet Vicky Brock

Vicky Brock of HBR

Vicky leads Highland Business Research's online analytics and insight services. She is a Board Director of the Web Analytics Association, Associate Lecturer in Web Analytics for the University of British Columbia and course director of Web Analytics and eMarketing UHI's Department of Continuing Professional Development. She regularly speak at conferences on web analytics and online research, with recent sessions including the eMetrics Marketing Optimization Summit, the Research 2008 Conference, the Internet Marketing Conference, Eye For Travel Munich and ITB Berlin.

Connect with Vicky on Linked In


Meet Stephen Budd

Stephen Budd of HBR

Stephen heads up Highland Business Research's tourism and travel research has led customer insight research and analysis for clients such as the Tunisian National Tourist Office, Scottish Government, Shetland Islands Council, VisitScotland and Cairngorm Mountain Ltd. He sits as an industry representative on the Scottish Government's Tourism Framework For Change Market Intelligence committee, regularly speaks at tourism and travel innovation events and co-authors the Tracking Tourism blog.

Connect with Stephen on Linked In


Our values

Highland Business Research's approach is to deliver evidence, insight and action – based on your specific questions and needs. We provide – and bring to life - information you can actually use to improve your business strategy, marketing effectiveness and communications.

We believe the "so what?" factor can and should be applied at every stage of the process, from deciding whether to undertake a specific type of research, to prioritising the actions you'll take based on the results.

That way, you can be sure there'll be no dull as dishwater reports. And we can ensure that we deliver only what is most relevant, valuable and actionable to you and your organisation.

Our track record and services

You're in safe hands when you work with Highland Business Research. We've delivered insight and web analysis services for Dow Jones 30 and FTSE 100 companies, for major government clients, to the tourism and travel sector and to universities and colleges in the UK and North America.

Our recent clients include:

  • Hewlett Packard
  • Standard Life
  • Cairngorm Mountain Ltd
  • ICT Advisor
  • Unco
  • Durham University
  • University of Glasgow
  • UHI Millennium Institute
  • University of Aberdeen
  • Glyndŵr University
  • The Scottish Government
  • Scottish Enterprise
  • ABTA - The Travel Association
  • VisitScotland
  • Chamber of Commerce
  • Institute of Directors
  • Tunisia National Tourist Board
  • The DOVE project - a consortia of local destinations, visitor attractions and accommodation providers

No company can claim to be everything to everyone. Highland Business Research has built up particular sector expertise, we means we are especially focussed on delivering:

services our aimed at delivering clear, actionable insight – especially for organisations that do not sell directly online.

How can we help you?

We invite you to learn more about our services, particularly as they relate to:

We'd also like to hear about the particular questions and analytics challenges you are tackling. If you need assistance evaluating how our services might be of most assistance to you, please contact us or call on (44) 01463 729314.