Web Analytics and Measurement of Online Success
Highland Business Research delivers web analytics and emetrics consultancy and training to clients worldwide, including Hewlett Packard, the NHS, Scottish Enterprise and Metsuki.
Leading Web Analytics Expertise
HBR's Web Analytics Director, Vicky Brock, is a International Committee Co-Chair of the Web Analytics Association, an Associate Instructor for the web analytics certification programme run by the University of British Columbia and an IIMA Certified Internet Marketing and Business Strategist. Vicky has substantial experience in web analytics and Internet research and over the last 7 years has worked extensively with HP.com, MSN, the UK Government and many other public sector, corporate and e-commerce organisations.
Based in Scotland, Highland Business Research is independent of any software vendor and can help you select the web analytics options best suited to your business needs. We provide customized on or offline web analytics training and can work with your existing data to help you identify the data that really matters in your decision making.
Find out more about HBR's web analytics services, which include:
- Tailored web analytics training, workshops and seminars
- Assistance in selecting a software vendor
- Assessment of current practices
- Meaningful regular analysis of your site's traffic
Web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising Web usage. Ultimately it is a process for driving improvements to visitor experience and increasing return on investment from your web activity - and Highland Business Research can help.
Contact Vicky Brock at HBR to discuss your web analytics requirements.