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Call Highland Business Research on +44 (0) 1463 729314
Evidence. Insight. Action.
Web analytics and customer insight for the non-ecommerce business and organisation
How can we help you?
It can be hard for organisations that don't directly sell online to measure the success of their marketing strategies. There are challenges in meeting stakeholder needs online and in prioritising how to improve. Highland Business Research provides web analytics, customer experience research and the clear, actionable insight you require to make sound decisions.
Services include:
- Customer insight and strategic research
- Web analytics services and training
- Measuring and improving your marketing results
We also offer sector specific insight, analysis and web analytics training to universities and colleges, to organisations and businesses in the tourism and travel industry, to corporate marketing teams and membership organisations.
Case studies
Tunisia Tourism Marketing Effectiveness
Highland Business Research has recently completed assessing the effectiveness of the UK marketing campaigns of the Tunisia National Tourist Office. Read on...
Durham University
Along with our web development partner Unco, Highland Business Research has recently delivered Durham University valuable insight into the behaviour of its website users, and the needs and characteristics of its high value market segments. Read on...
Recent news
We're Scotland's first Google Analytics Authorised Consultants
8 April 2009
Highland Business Research is delighted to become one of just six UK businesses, and the first in Scotland, to become authorised experts in Google's free web intelligence product Google Analytics.
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