-
Call Highland Business Research on +44 (0) 1463 729314
Evidence. Insight. Action.
Web analytics and customer insight for the non-ecommerce business and organisation
How can we help you?
It can be hard for organisations that don't directly sell online to measure the success of their marketing strategies. There are challenges in meeting stakeholder needs online and in prioritising how to improve. Highland Business Research provides web analytics, customer experience research and the clear, actionable insight you require to make sound decisions.
Services include:
- Customer insight and strategic research
- Web analytics services and training
- Measuring and improving your marketing results
We also offer sector specific insight, analysis and web analytics training to universities and colleges, to organisations and businesses in the tourism and travel industry, to corporate marketing teams and membership organisations.
Case studies
Tunisia Tourism Marketing Effectiveness
Highland Business Research has recently completed assessing the effectiveness of the UK marketing campaigns of the Tunisia National Tourist Office. Read on...
Durham University
Along with our web development partner Unco, Highland Business Research has recently delivered Durham University valuable insight into the behaviour of its website users, and the needs and characteristics of its high value market segments. Read on...
Recent news
Tourism Strategy Research Underway for Shetland
9 July 2010
The most Northerly Isles in the UK are a beautiful and unspoiled destination. Highland Business Research is working with Shetland Island Council and local agencies to update the region's tourism strategy. HBR previously developed Shetland's 2006 - 2009 tourism plan which has been widely implemented.
Certification world first for team member
21 May 2010
Head of Analytics, Vicky Brock, becomes one of the first web analysts worldwide to become a WAA Certified Web Analyst. Vicky passed the challenging certification exam at the test's launch in San Jose earlier this month.
Sign up for our Newsletter
Sign up for the HBR newsletter and every 4 -5 weeks we will send you a brand new article about using research and customer insight in your organisation.