Evaluate the success of events and projects
The HBR team have a track record in feasibility studies, evaluations and economic impact assessments and are members of the Scottish Marketing Association, the Chartered Institute of Marketing, the Web Analytics Association and the Scottish Council for Development and Industry.
Recent evaluation projects include:
- City of Inverness Branding
Highland Business Research conducted an evaluation to asess how successful the new branding of the city been in ensuring a consistent image communicating core value messages. - Inverness Music Festival Evaluation and Impact Assessment
Research undertaken to assist with the future development of this major Highland event and demonstrate its cultural and economic importance to the region. - European Social Fund evaluations for the Lochaber Enterprise Graduate Placement Programme and the Highland Council Employment Grant Scheme
For more details contact Stephen Budd on 01463 729314.