Evidence. Insight. Action.
Web analytics and customer insight for the non-ecommerce business and organisationRecent news
Customer satisfaction analysis for CairnGorm Mountain
17 November 2008
Scotland's leading ski and mountain sports destination, CairnGorm Mountain, works with Highland Business Research for web analytics and its customer feedback analysis and insight
Web analytics underway for UK Universities
8 August 2008
University of Glasgow, University of Aberdeen, Glyndŵr University and the University of the Highlands and Islands are the latest academic bodies to use web analytics services from Highland Business Research. From practical internal workshops, to getting more from products like Sitestat and Google Analytics, we help institutions get more insight and action from their online data and greater rewards from their website activity.
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How can we help you?
It can be hard for organisations that don't directly sell online to measure the success of their marketing strategies. There are challenges in meeting stakeholder needs online and in prioritising how to improve. Highland Business Research provides web analytics, customer experience research and the clear, actionable insight you require to make sound decisions. Particularly when direct online sales are not the primary purpose of your web marketing activity.
- Web analytics, from Google Analytics training to actionable insight
- Understand your customer opinions and feelings
- Measuring and maximising the effectiveness of your marketing
- Expert tourism and travel industry research
Let us know your key questions so we can discuss the custom approach to best meet your strategic research needs. Contact us
Case studies
Shetland Tourism Research
Highland Business Research has recently completed the 2006 - 2009 Tourism Strategy for Shetland. Read on...