News Archive

Work underway for HiTrans exciting new travel tech

5 July 2012

HBR are pleased to be working with HiTrans in the launch of exciting new travel technology for the Highlands and Islands. More information soon... More...

Software Alliance Wales Event

12 February 2012

Highland Business Research will be taking part in a celebration of International Women's Day by leading a Business technology event in Swansea on 'Embracing technology for your business benefits' More...

Getting started with marketing online workshop

12 February 2012

Delivered by Vicky Brock or HBR, this 2 hour workshop, being held in association with Scottish Provincial Press and the University of the Highlands and Islands, takes a common sense approach to digital marketing options and how you can use them most effectively for your business needs. More...

Data privacy and the future of analytics

24 November 2011

HBR is pleased to be at eMetrics London 1st December 2011, chairing a discussion with the ICO and UK Government about the impact of the new Privacy and Electronic Communications Regulations on business use of web analytics data. More...

Join Us At Social Media Economy Days

6 November 2011

Highland Business Research will be talking social media analytics at Social Media Economy Days, Munich November 21st/22nd 2011. More...

HBR to speak at eMetrics New York

8 July 2011

eMetrics New York is on of the biggest events in the online marketing and analytics calendar and Vicky Brock of HBR will be there, speaking about privacy & analytics and mobile measurement More...

New Glasgow Google Analytics workshop dates

12 May 2011

Vicky Brock will be leading Google Analytics Seminars For Success in Glasgow on 6th and 7th July. The Introductory and Advanced Users Courses will be running over two consecutive days (discounts for early bird bookings and for booking both days). Places are limited to just 12, so book now More...

New Glasgow Google Analytics workshop dates

12 May 2011

Vicky Brock will be leading Google Analytics Seminars For Success in Glasgow on 6th and 7th July. The Introductory and Advanced Users Courses will be running over two consecutive days (discounts for early bird bookings and for booking both days). Places are limited to just 12, so book now More...

New eMarketing course launched with university

25 February 2011

Highland Business Research is please to announce the launch of a new postgraduate eMarketing course, developed in conjunction with the University of the Highlands & Islands. The online programme launches 14th March 2011 and a few places are still available More...

Analytics for Scottish Natural Heritage

20 January 2011

Highland Business Research has recently been working with government agency Scottish Natural Heritage to help them measure and understand how the web can help more people enjoy access to the outdoors More...

Talking ROI and marketing accountability

20 January 2011

Director Vicky Brock will at eConnect 2011, the Canadian tourism industry conference, talking about measuring the return on online investment and proving the value of marketing efforts internally More...

Postgraduate course development underway

31 October 2010

eMarketing and Web Measurement courses are currently being developed for the University of the Highlands and Islands. The postgraduate certificates will launch in 2011. More...

Tourism Strategy Research Underway for Shetland

9 July 2010

The most Northerly Isles in the UK are a beautiful and unspoiled destination. Highland Business Research is working with Shetland Island Council and local agencies to update the region's tourism strategy. HBR previously developed Shetland's 2006 - 2009 tourism plan which has been widely implemented. More...

Certification world first for team member

21 May 2010

Head of Analytics, Vicky Brock, becomes one of the first web analysts worldwide to become a WAA Certified Web Analyst. Vicky passed the challenging certification exam at the test's launch in San Jose earlier this month. More...

Digital research and analytics for EU agency

22 February 2010

Highland Business Research is pleased to have started work with the European Chemicals Agency on a 6 month online insight and analysis project. The Agency, located in Helsinki, Finland manages the registration, evaluation, authorisation and restriction processes for chemical substances to ensure consistency across the European Union. These REACH processes are designed to provide additional information on chemicals, to ensure their safe use, and to ensure competitiveness of the European industry. More...

Extra Google Analytics Seminar For Success Dates Added

9 November 2009

Due to the incredible demand for the new Google Approved analytics Seminars For Success we've added more dates for February 2010. More...

Exciting product developments for our Google Analytics clients

20 October 2009

Read our take on the newly launched Google Analytics product features in this pdf: An Introduction To The New Google Analytics Features More...

UK first - Google Analytics Seminars for Success for UK Launch

1 October 2009

Google Analytics Seminars For Success

Approved Google Introductory and Advanced level workshops to help you get the most out of your Google Analytics data.

The first in a series of UK Google Analytics Seminars for Success will be launched by Highland Business Research in Glasgow on the 16th and 17th November. More details and booking information here.

More...

Optimising public sector websites

30 July 2009

Join us at the Washington DC eMetrics Marketing Optimization Summit where Highland Business Research will be conducting a clinic session to help public sector web teams improve and measure their online success. More...

Social Media in a Corporate Context

2 June 2009

How do you evaluate social media campaigns to help determine corporate communication strategy? Highland Business Research will be speaking about web analytics and evaluation at Communicate Magazine's London conference on social media and the role it can play for organisations and their internal and external stakeholders. More...

We're Scotland's first Google Analytics Authorised Consultants

8 April 2009

Highland Business Research is delighted to become one of just six UK businesses, and the first in Scotland, to become authorised experts in Google's free web intelligence product: Google Analytics. More...

How to analyse?

7 April 2009

Highland Business Research will be participating in the eMetrics San Jose Analysis Symposium - we'll be joining other web analysts from around the world in helping people to understand how to derive actionable business insight from data. Read more here More...

Web Analytics Wednesday Glasgow

7 April 2009

Highland Business Research is pleased to be supporting Scotland's latest Web Analytics Wednesday, scheduled for 7pm, 29th April in Glasgow. A great social networking opportunity for anyone with an interest in web analytics, you can sign up here to attend or find out more. More...

Reporting from ITB Berlin

12 March 2009

The TrackingTourism team at Highland Business Research were recently at the world's biggest travel industry gathering at ITB Berlin. Read the report from day one and the PhoCusWright@ITB conference More...

Reporting from ITB Berlin

12 March 2009

The TrackingTourism team at Highland Business Research were recently at the world's biggest travel industry gathering at ITB Berlin. Read the report from day one and the PhoCusWright@ITB conference More...

Strategic research completed for ABTA

20 February 2009

ABTA - The Travel Association - represents over 5,500 travel agencies and 900 tour operations, throughout the British Isles. Highland Business Research is pleased to have been able to support them with strategic research to inform their future planning decisions. More...

Bringing industry experience directly to the classroom at the University of Guelph

4 January 2009

Highland Business Research will be the School of Hospitality and Tourism Management's 'Executive in Residence' during January 2009 at the University of Guelph, Canada's premier Hospitality School. More...

Join us at eMetrics Toronto

4 December 2008

When you don't sell online, it can be harder to understand why visitors come to your site and what they're trying to achieve once they're there. At eMetrics Toronto Vicky Brock of Highland Business Research will be talking about the analytics challenges for non-transactional websites - and offering some solutions. More...

Customer satisfaction analysis for CairnGorm Mountain

17 November 2008

Scotland's leading ski and mountain sports destination, CairnGorm Mountain, works with Highland Business Research for web analytics and its customer feedback analysis and insight More...

Customer satisfaction analysis for CairnGorm Mountain

17 November 2008

Scotland's leading ski and mountain sports destination, CairnGorm Mountain, works with Highland Business Research for web analytics and its customer feedback analysis and insight More...

World Travel Market Date

6 November 2008

Tracking Tourism author and HBR co-founder Stephen Budd will be joining tourism destinations and travel bloggers from around the world at World Travel Market, 10 - 11 November. To arrange to meet up at the event, contact Stephen direct. More...

eMetrics Marketing Optimization Summit underway

20 October 2008

The Washington DC eMetrics Summit is underway, with Highland Business Research presenting an online customer insight case study. We'll talk about how understanding the "who, how and why" of website usage dramatically improves online effectiveness. More...

Getting to grips with measuring user generated content

22 September 2008

HBR will be speaking about how the travel industry can measure and understand user generated content at this year's EyeforTravel Social Media Strategies conference in Munich. More...

Web analytics underway for UK Universities

8 August 2008

University of Glasgow, University of Aberdeen, Glyndŵr University and the University of the Highlands and Islands are the latest academic bodies to use web analytics services from Highland Business Research. From practical internal workshops, to getting more from products like Sitestat and Google Analytics, we help institutions get more insight and action from their online data and greater rewards from their website activity. More...

Visitor insights for Tunisia National Tourist Office

10 July 2008

Work has been completed for the Tunisia National Tourist Office, who commissioned Highland Business Research to understand more about their UK visitors and marketing campaign effectiveness More...

Would your business cope if Google stopped sending you traffic?

17 June 2008

Slides from this UHI business seminar led by Highland Business Research are now publicly available. UHI's Online customer insight and web value optimisation course, developed by HBR, is also now on sale and starts mid August 2008. More...

Vicky Brock elected to WAA Board of Directors

14 May 2008

The Web Analytics Association (WAA) has announced its new board of directors, and Vicky Brock of Highland Business Research is pleased to be among the 12 pan-global directors charged with uniting and fostering the interests of industry practitioners, vendors, consultants and educators in the field of web analytics. More...

eMetrics Summit dates for Highland Business Research

10 April 2008

Stephen and Vicky were presenting at the eMetrics Summit in San Francisco at the beginning of May. Next stop London, where Vicky will be moderating a track at the UK eMetrics Summit and leading the San Francisco WAA Basecamp Training, delivering the one day workshop on An Introduction To Web Analytics. More...

HBR leading new eMarketing course for UHI

13 March 2008

eMarketing is critical to business success online and extends beyond promotional techniques to the strategic core of a business or organisation's presence online. This 15 week online course, tutored by Vicky Brock of Highland Business Research, will enable students to obtain a practical understanding of e-marketing that they can apply direct to their organisation. Find out more here More...

2008 Scottish e-tourism survey underway

10 March 2008

Calling all Scottish tourism providers - we're after your views for the 2008 Scottish e-Tourism Survey. All sizes types of businesses are welcome to give their input - all we ask is that you do business in Scotland and you are a tourism provider in some way. You can take the survey here. More...

ITB Berlin date for Tracking Tourism

14 January 2008

Highland Business Research will be on the panel for Europe's first travel bloggers summit at one of the European travel industry's biggest events of the year. More...

Web measurement for market researchers

7 December 2007

Highland Business Research will be leading a web analytics workshop at Research 2008, the prestigious Market Research Society's Annual Conference More...

Get your free tourism research and e-marketing eBook

30 November 2007

Highland Business Research's Tracking Tourism blog is one of about thirty tourism blogs from around the world to be featured in a new book called Tips From The T List. It is available as a free eBook that you can download here. More...

HBR part of first ever travel industry bloggers summit

9 November 2007

As co-authors of the groundbreaking book Tips From The T-List, Highland Business Research recently attended the first ever travel industry bloggers summit. More...

Latest Business Highlights Report Released

25 September 2007

An Introduction to Online Social Networks - the latest free Business Highlights Report has just been released More...

HBR speaking at Stockholm's Internet Marketing Conference

14 September 2007

HBR co-founder, Vicky Brock, was recently part of a web analytics expert panel at the Internet Marketing Conference, Stockholm More...

Tracking Tourism blog launches

13 August 2007

Highland Business Research launch Tracking Tourism - a new blog focused entirely on tourism industry and tourism website research More...

eMetrics Summit Speaker and web analytics training

6 August 2007

Highland Business Research presented their groundbreaking online social network analysis at the Washington DC eMetrics Summit in October 2007 More...

HBR to lead WAA analytics training

3 July 2007

As WAA Base Camp rolls out across the US, HBR will be among industry experts leading this new web analytics workshop series More...

Homecoming Scotland 2009

25 April 2007

Research into social networks and Affinity Scots worldwide is underway for The Scottish Executive More...

WAA Emetrics Training

27 February 2007

HBR Director, Vicky Brock, will be one of the tutors at the WAA Training Day at the San Francisco Emetrics Summit on 6th May 2007 More...

Focus groups for Sustrans

27 February 2007

HBR is conducting a series of focus groups to help the sustainable transport charity Sustrans evaluate their Safe Route to School material More...

Latest tourism research underway

12 January 2007

Kinross-shire is the latest area for which HBR is investigating tourism trends, visitor profiles and development opportunities More...

News from the US Emetrics summit

27 November 2006

HBR was pleased to attend the Washington DC 2006 Emetrics Summit - read our report from this global web analytics forum More...

Latest Award Nomination

17 September 2006

After reaching the finals of the National Business Awards for Scotland, HBR is nominated as Most Promising Newcomer in Highland Business awards More...

UHI Tourism Research

31 July 2006

HBR is currently undertaking research for UHI Millennium Institute into the development of its tourism and hospitality subject network More...

HBR Finalist in National Business Awards

15 June 2006

Highland Business Research has reached the finals of The National Business Awards for Scotland in the category of e-enablement More...

News from the London Emetrics summit

8 May 2006

HBR was pleased to attend the 2006 Emetrics Summit - read our report from this global web analytics forum More...

Advertising Effectiveness

24 April 2006

Communications agency Redhouselane engage HBR to evaluate the effectiveness of Scottish Water's outdoor and press advertising campaign More...

Shetland Tourism Strategy

24 February 2006

HBR to research and develop tourism strategy for the Shetland Islands More...

UHI ICT Education Research

24 February 2006

UHI Millennium Institute award Computing and ICT Education research contract to HBR More...

Tourism E-Commerce Roadshow

1 December 2005

The Scottish Tourism Forum held their first e-commerce event, with HBR as advisors on the day. More...

NHS Scotland e-Library Research

30 November 2005

HBR is working with NHS Scotland to expand the content of their online Mental Health Portal. More...

HBR instructor for new online course

7 October 2005

The University of British Columbia has just launched its new web analytics course and HBR is an Associate Instructor. More...

Inverness Brand Research

31 August 2005

HBR is researching the effectiveness of the City of Inverness branding campaign. More...

Tourism Report Released

19 July 2005

HBR's 2005 Accommodation Providers' Website Report is now available. More...

Inverness City Centre Research

1 July 2005

HBR is currently undertaking telephone research to help shape the future strategy of Inverness City Centre. More...

HBR Finalists In Awards

30 June 2005

HBR reach the finals of the prestigious Highlands & Islands Business Awards 2005. More...

Report from the 2005 Emetrics Summit

15 June 2005

This global gathering of web analytics practioners was a lively exchange of the latest thinking in the web intelligence industry More...

Measuring the success of your website

25 May 2005

How well is your website working for you? Learn more with our web analytics taster event. More...

Accommodation Provider's Internet Survey

20 April 2005

HBR is conducting a survey that will look at the importance of websites and online bookings to the accommodation industry in Scotland. Take the survey More...

Festival Evaluation

1 April 2005

HBR is completing research and evaluation for the 2005 Inverness Music Festival More...

PDA Tourism Research

31 March 2005

HBR and partners have been awarded funding from PICT to undertake research into the use of PDA based tourism devices. More...

Cromarty Firth Oil Rig Study

8 October 2004

HBR are currently undertaking a feasibility study into turning an oil rig in the Cromarty Firth into an exciting visitor attraction. More...

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